Fiona Davis is a brand professional who helps businesses connect with their customers and build great brand experiences. She’s worked with and transformed many retail and fashion businesses. In this episode we explore the framework for what’s needed to achieve success on the high street during such an uncertain time for retailers.
By listening to this episode you’ll understand:
Why it’s up to brands and retailers to save the high street
The need to keep pace with customer preferences and create a memorable experience
How some brands have succeeded by adapting to changing consumption habits
Why some of the most exciting independent retail brands are led by founders with a very clear purpose who have spotted clear gaps in the marketplace