Jay Middleton is the Founder of The Animation Guys (TAG). He is a graduate of one of the finest Animation Universities with a BA (Hons) and has a background in Fine Art, Graphic Design, Film making, while also being a skilled 2D Animator.
Orignally Jay started with a successful advertising career working with clients such as IKEA, Coca-Cola, O2, and many others. His focus at TAG is to help people communicate their brands and stories through online video marketing.
Today, as a significant player in the animation and video production scene in London, Jay also speaks at many events around the world on this very subject matter. In this episode of Beyond The Numbers he explores the rise of video consumption, the opportunity this presents to businesses, and how to go about utilising this content medium.
By tuning in you'll:
Understand the compelling need to invest in video and animation
Comprehend the different types of videos and where they fit in the marketing mix
Have insight into the process of making and producing filmed content
Be able to gauge where and when to use different types of video to generate brand awareness, help convert leads, and on-board and educate customers
The content of this post is up to date and relevant as at 11/12/2019.
Please be aware that information provided by this blog is subject to regular legal and regulatory change. We recommend that you do not take any information held within our website or guides (eBooks) as a definitive guide to the law on the relevant matter being discussed. We suggest your course of action should be to seek legal or professional advice where necessary rather than relying on the content supplied by the author(s) of this blog.
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